10 Ways to Develop Apps Faster Than Your Competitors

Mobile App Development is one of the competitive areas today and it has to be advanced. For you to keep pace with the development trends, this is an infographic displaying 10 perfect ways to stay ahead of your competitors.

Should Blog and Website be Different?

No matter which business you are in, a blog section is always important if you wish to make your presence count on the e-platforms. But the question of concern is if your blog section should be there on the platform only or it should be separate. Well, this blog has got an answer to it.

Well, it is better in both ways whether you keep the blog section different from the company website or integrate it on the main website.

And it is a fact that most likely people don’t separate them. So, here’s why they don’t.

Benefits of Integrating your Blog

Integrating the blog bring in a number of important benefits that for most of the companies offer the reasons to choose the integration.

• The Visitor Benefits

A perfectly written blog is one of the best ways for the visitors to know about your company as it showcases the more relatable human side.

Many website visitors nowadays expect finding a company blog on your website and they may be disappointed if they don’t get it.

And an integrated blog develop a more fluent visitor experience.

• Benefits in doing SEO (Search Engine Optimization)

All the backlinks to the blog posts will give a share directly to the overall SEO of the website, its strength as those backlinks point to your key domain. This assist all the company website pages stay higher in ranks in the search results.

Having more number of pages on your site may also assist the complete site rank better as Google loves sites with rich content.

• Benefits for the Company

When you have a blog on the company website, it helps in positioning you as a thought leader and not only the provider of some products or services.

Visitors looking for blog post will already be on the company website, really close to taking whatever action or the conversation you are targeting. It is both cheap and easy to develop and maintain a single website.

It is cheaper and easier to establish and advertise a single brand.

• Benefits of Keeping the Separate Blog

With all the integration benefits, why you should choose to keep the blog separate? Well, here are some of the justifiable reasons for that:

1. It is better if you wish to have a scope which is not highly relevant to the company’s key offerings.
2. If you wish to advertise the blog as it is your own brand.
3. If you wish to sell the blog someday while keeping the company website
4. If you wish to sell or leave the company while keeping the blog site
5. If you wish to keep a tone of the content which is not good for your company’s chief site.

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Perfect Definition of the Internet of Things (IOT)

It was not very long ago when I was reading an opinion from some industry insider when it was suggested that “Internet of Things” should be renamed. Well, my instant reaction to this was why? Is it like everybody is not aware of what it is? Maybe they do not. We all thought we know all about it, we defined it as a network of servers interacting to one another. But what it actually meant was new methods of collaborating, getting information and conducting commerce or can also be called life-altering potential.

Just like this, there is a functional definition of IOT. It is a network of things interacting with one another. But what it actually means is a completely new method of re-imagining services, products, and consumer expectations and even how we get on with the business.

The literal definition of IOT is the digital transformation

IOT is inherent in the concept of digital transformation. This is the reason it enables the businesses to know in detail about their consumers, react to things faster and serve them in several ways. Additionally, this means an ability to add some value where proper monetization of products and services can be done.

This goes well with all the businesses, regardless what they create. They may design tangible software or products. And if this new definition of IOT appears broad, it is because it actually is. But the question is how businesses are digitally transforming the design, operations, and development too.

• Look for the real meaning of IOT

The definition of IOT may make you think about the methods of transforming your business digitally, then there is an event which may be for you only. You may hear a lot about the ways consumer-driven companies are transforming their businesses with IOT and AI. You may also come across the companies developing complex applications in order to deliver some new value to your consumers.

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Design an Ideal HomePage for your Business

You must be waiting for a perfect idea, I mean the good one. This may be the idea that you have been waiting for throughout your life to come to you and change your life as a whole.

Well, for that you obviously need a perfect website that can make your idea come to the real life. Not simply any website but a good one that will rapidly and wonderfully illustrate the concepts and will give the reason that why the world needs to embrace it.

You may pop over to the Template Monster or Theme Forest or any other website that provide plenty of Word Press themes. Well, somehow you may have lost hours of your day while combing the themes and noting your favourite options. But yes this is all worth it.

You might have found the amazing a WordPress theme which is multipurpose to bring your new idea to life. This can be a theme that comes with so many good colors. It has got

• Built-in page builders
• Shortcodes aplenty
• Unlimited choice of fonts and colors
• Different types of seven sliders
• Portfolios
• Shopping carts
• Pop Up Boxes
• Landing Pages
• Forums

Well, now you are about to get a great treat. You and your new theme can do wonders together.

How could you not? When it comes to so many options and the demo appears just perfect. Well, unfortunately, this is not going to be successful at any cost as you may think about it. Now if you seek a reason for this, simply because you are going backwards. You are actually jumping a way ahead in the entire process.

Jumping ahead? Now you must think that I am wrong. And you need to have a theme to start working with. Well No!

A WordPress theme is not the starting point anytime. A theme is basically a means by which you can simply get to the final point.

• First Impressions are Somewhat Critical

In most of the website visits, your home page is what makes the first impression. It begins to tell about your story and offer you to connect with the visitors. You just need to make sure that your home page is actually welcoming, build up the trust, looks professional, answer the queries and offer clear direction or not.

So, what’s the problem? Of course you cannot jump to the design without thinking through your story first, the ability you need to build the trust, answers you need to give and the way in which you need to direct the user.

Designing and defining your home page is the vital thing you can do when it comes to website development. You need not rush ahead or jump in a hurry for its execution. Executing it without proper planning will come up with negative results for sure. It may fail to produce what you actually want and it will then create a negative first impression that cannot eradicate obviously.

• Begin with a Plan and Answer the Key Questions

Begin with a clean slate, a clear process and a perfect strategy. Do not get into picking the pretty theme with 100+ options. Design a proper marketing plan, a strategy and have its fair implementation.

First of all, think how success looks like for your future website? What are your objectives and goals? What do you expect from your website to produce for you? And then some common examples of a successful visit include:

• Subscribers
• Leads
• Warm Prospects
• Actual Sales
• Brand Exposure

To assist you in formulating a plan, you need to know the answers to some very critical questions that may help in defining your target market, how you can assist, and they can simply convert. Ask yourself these simple questions and document your answers well. I am asking you to write these down so that you can review them and validate your actions to all of them.

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9 Expensive E-Commerce Mistakes To Avoid

The online rates or the shipping methods have a considerable impact on diminishing cart desertion rates while driving up the additional sales. Customers are obviously fascinated by low shipping rates, good packaging, and fast shipping options because they are enticed by the competitive market rates of the products.                             

The E-commerce sites that have not mastered the shipping complexities are not able to reach the sales potential. A lot of new business owners mainly underestimate the importance of the shipping cost that can actually have most of the impact on the complete expense that it takes to get a product moving. Additionally, these online shops risk the business being run as a consequence of the costs because of the shipping mistakes eating into the profits.

Luckily with a little research and the careful planning, most of these mistakes are easy to recognize and evade. Avoiding these 9 common shipping mistakes listed down can literally help the online shop owner become a confident e-retailer.

• Mistake 1: Not offering your Customers to choose Shipping Option

No doubt, customers enjoy having innumerable shipping options. And because every consumer is different, delivery expectations also vary. While some may have a special occasion like anniversary or birthday, around the corner so they will definitely prefer the fast shipping to get the ordered gift without any delay. Others may be more interested in saving some extra amount through free shipping. Your ship is sure to become undesirable if it does not offer the suitable shipping options to accompany customers with particular parcel arrival time or the preferred shipping cost.

Consumers are often on the lookout for the discounted and the most economical products. Offering additional discount through free shipping obviously serve as a remarkable incentive for such consumers to go ahead with the cart checkout. And if your store totally ignores free shipping, it can obviously increase cart rejection rates and completely drive down your sale conversions. Do not forget that your competition can always steal your consumers with a more economical offer.

• Mistake 2: Not Paying any Heed to Customer Feedback

Customer feedback can actually break or make an online store. Customer reviews not only assist other potential consumers to measure their expectations with your E-commerce platform, but feedback can also assist in modifying the business methods and the policies for greater efficiencies. For example: if customers are regularly complaining about the delays of delivery, then it is obviously the time to rise to a better or an higher-end service provider or the shipping package. In contrary to this, if your parcels are always delivered before the expected schedule then you can literally downgrade to even economical shopping options and save on the shipping costs to a great extent.

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