Thursday 12 April 2018

Google’s Mobile First Indexing Update

After testing it for a year and a half, Google has eventually started migrating websites to the mobile-first indexing.
Yes, it is here, but hold on you need not panic about it. Obviously, the sky is not falling and the search will continue going on.
So before we proceed with this, it is important to know what mobile indexing is? Well, in the latest release Google defines it like:
Crawling, to recap, indexing and ranking systems have literally used the desktop version of the page’s content, which may obviously cause issues for mobile searchers when that particular version is completely different from the mobile version. By mobile first indexing means that Google will use the mobile version of the page for ranking and indexing, to help our primarily mobile in a better way and make the users find out what they are actually looking for.
Now that you know what mobile-first indexing is, it is important that you should be aware what it means for the marketers and the webmasters.
Google will have a single database of content (index) only that it will be used for offering the search results. Till now, Google used the website’s desktop version in order to index the content. Heading further Google will now be using the mobile version of a blog’s content or a website.

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