No matter which business you are in, a blog section is always important if you wish to make your presence count on the e-platforms. But the question of concern is if your blog section should be there on the platform only or it should be separate. Well, this blog has got an answer to it.
Well, it is better in both ways whether you keep the blog section different from the company website or integrate it on the main website.
And it is a fact that most likely people don’t separate them. So, here’s why they don’t.
Benefits of Integrating your Blog
Integrating the blog bring in a number of important benefits that for most of the companies offer the reasons to choose the integration.
The Visitor Benefits
A perfectly written blog is one of the best ways for the visitors to know about your company as it showcases the more relatable human side.
Many website visitors nowadays expect finding a company blog on your website and they may be disappointed if they don’t get it.
And an integrated blog develop a more fluent visitor experience.
Benefits in doing SEO (Search Engine Optimization)
All the backlinks to the blog posts will give a share directly to the overall SEO of the website, its strength as those backlinks point to your key domain. This assist all the company website pages stay higher in ranks in the search results.
Having more number of pages on your site may also assist the complete site rank better as Google loves sites with rich content.
Benefits for the Company
When you have a blog on the company website, it helps in positioning you as a thought leader and not only the provider of some products or services.
Visitors looking for blog post will already be on the company website, really close to taking whatever action or the conversation you are targeting. It is both cheap and easy to develop and maintain a single website.
It is cheaper and easier to establish and advertise a single brand.
Benefits of Keeping the Separate Blog
With all the integration benefits, why you should choose to keep the blog separate? Well, here are some of the justifiable reasons for that:
- It is better if you wish to have a scope which is not highly relevant to the company’s key offerings.
- If you wish to advertise the blog as it is your own brand.
- If you wish to sell the blog someday while keeping the company website
- If you wish to sell or leave the company while keeping the blog site
- If you wish to keep a tone of the content which is not good for your company’s chief site.
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