Content Strategy - How to Bring an Added Value with Content

You may be one of the 42% of content marketers who document their content marketing strategy before actually getting into it. Well, you may be having a piece of content, a specific audience, and the list of channels to promote on.

But the question is if it is enough?

Well, it isn’t.

No matter you are starting with the fresh content marketing strategy or using the same old one, it is always useful to deem over the ongoing marketing technique and look if you are heading in the desired direction. Creating a perfect content strategy for your new blog has always been an important task. In fact, this works extraordinarily well to create the first impression. When you do it, you simply get to know if your advertising system is innovative, latest and strong.

So, you have got a website and you wish to get traffic, you want people to get addicted to your platform and you want to be the renowned name in the internet world, however, the first step to getting the leg up on the competition is by having a perfect content marketing plan in place. So, if you are facing any trouble with this year’s marketing plan or you seek some new ideas to include in the content advertising strategy, read on.

Writing content is a simple thing, but writing valuable content is what defines the actual difference.

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Generate Leads in 2018 by Using Google Analytics

Google Analytics is a priceless tool for the businesses to understand the user’s online behavior and work in the right direction. Since 2018 has already started, it is important for you to understand the processes that generate fresh leads with the platform.

We see that customer behavior and preferences are changing every new day. Though businesses have a limited authority to control these changes, Google analytics is an excellent tool for showing rational figures without any cost to the users. This tool lets you recognize the page popularity, entrances, the time that users spent on the site, bounce rate, exit rate, geographical locations and the conversions. In this case, majorly you won’t be acquainted with your data. You would not know if your actions are in the best interest of business or not.

Now if you feel you are not much familiar with the Google Analytics, there are different ways to learn it for free. You can go through the tutorial videos, read the articles and can also complete the online certification programs that Google offers.

So let us discuss how you can make use of Google Analytics for generating new and fresh leads. The chief idea is to use the provided information in order to optimize the lead generation efforts. When values and the metrics that you use offer an in-depth view, there is a need to be clear about what is it that constitutes the strong leads and what needs to be tracked.

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Mobile Marketing Strategy

Are you looking forward to design a remarkable mobile marketing strategy? Well, this is the infographic to guide you about the perfect approach of doing this. Just use the simple tips and reach the target audience on their smart-phones, or other mobile devices through websites, social media, apps and many other mediums.